Do More With More
In the private practice world, “do more” is usually tied to burnout and an overwhelming amount of admin work. For this campaign, we flipped that term on its head to show how SimplePractice can help you do more of what you love—whatever that may be.
Goal: Create an inspiring launch campaign that shows existing customers the added value in their newly updated plans.
Client: SimplePractice
Year: 2025
CD: Alex Solarte
ACD/Copy: Jenny West
ACD/Art: Patrick Hodges
Senior Copywriter/Web: Lauren Thomas
Plus Plan Video
To showcase each plan, we followed a day in the life of one of our real practitioners, showing all they can do thanks to the added functionality in their plan. We used dynamic transitions and fluid product UI to move through our practitioner’s day with kinetic, up-beat energy.
Features: Advanced calendar sync, group telehealth, automatic insurance status checks, premium support phone line
Essential Plan Video
Features:
Advanced calendar filters
Calendar sync
Wiley Treatment Planners
New client waitlist
Starter Plan Video
Features:
Telehealth
Online appointment requests
Electronic claim filing
After the launch, customers were sent an email drip that included an onboarding email welcoming them to their newly updated plan as well as a series of feature spotlight emails. Emails drove to both the product and the landing pages where they could learn more about the new product offering.
Landing Page
Each plan had a unique landing page that explained the updates and provided deeper insights into the benefits of each new feature.