Caribou Clean Label
In 2017, Caribou Coffee decided to reshape the way people perceived their drinks. After removing all traces of additives and artificial ingredients, Caribou asked Vitro to create a launch campaign illustrating their dedication to transparency and quality in serving the midwest their favorite cup of coffee.
Client: Caribou Coffee
Year: 2017
ECD: Ross Brodie
ACD/Copy: Nik Drellow
Senior Art Director: Andy Quirk
Senior Copywriter: Brian McIntyre
Copywriter: Jenny West
Art Director: Kristen Sugihara
Agency: Vitro
Coffee-less Coolers
Coffee-less Coolers were Caribou’s clean label answer to the humid Minnesota summer. We took the original launch idea of showing what’s inside the cup, and evolved it to demonstrate the mind-blowing flavor of this new offering.
