Break Things Better

The University of California San Diego is home to 40,000 artists, thinkers, and tinkerers dedicated to breaking down conventions in order to rebuild a better planet. The Break Things Better campaign celebrates their tradition of going against tradition.

Client: UCSD

Year: 2017

ECD: Brian Dunaway
ACD/Copy: Bill Wanek
Copywriter: Jenny West
Art Director: Paul Lambert
Agency: Vitro

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